Privacy Policy

This privacy notice for Mulberry OBGYN (“Company,” “we,” “us,” or “our”) describes how and why we may collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

• Visit our website at mulberryobgyn.com, or any website of ours that links to this privacy notice
• Engage with us in other related ways, including sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@mulberryobgyn.com.

Summary of Key Points

This summary provides key points from our privacy notice. You can find more details on any topic by reading the corresponding section below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Mulberry OBGYN and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.

Do we receive information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific categories of third parties.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, applicable privacy law may mean you have certain rights regarding your personal information.

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• Names
• Phone numbers
• Email addresses
• Mailing addresses
• Contact preferences
• Contact or authentication data
• Requested treatment or services
• Insurance card details
• Date of birth
• Medical history

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we may process the following categories of sensitive information:

• Health data
• Information revealing race or ethnic origin
• Government identifiers (when required for insurance or billing)

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily used to maintain the security and operation of our Services and for internal analytics and reporting.

The information we collect includes:

• Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
• Device Data. Information about your computer, phone, tablet, or other device used to access the Services, including IP address, device identifiers, browser type, hardware model, and operating system.
• Location Data. Information about your device’s location, which can be precise or imprecise. You can opt out of allowing us to collect this information by disabling location services on your device.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To deliver and facilitate delivery of services requested by patients and prospective patients.
• To respond to inquiries and offer support regarding our services or any potential issues you may have.
• To send administrative information about our services, changes to our terms and policies, and other similar information.
• To send marketing and promotional communications consistent with your marketing preferences. You can opt out at any time.
• To identify usage trends and better understand how our Services are used so we can improve them.
• To save or protect an individual’s vital interest when necessary to prevent harm.

3. Legal Bases for Processing

In Short: We process your personal information only when we believe it is necessary and we have a valid legal reason to do so.

The legal bases we may rely on to process your information include:

• Consent. When you have given us permission to use your personal information for a specific purpose. You may withdraw your consent at any time.
• Performance of a Contract. When processing is necessary to fulfill our contractual obligations to you.
• Legitimate Interests. When we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your rights and freedoms.
• Legal Obligations. When processing is necessary for compliance with our legal obligations, such as cooperating with regulatory agencies or responding to lawful requests.
• Vital Interests. When processing is necessary to protect your vital interests or those of a third party.

4. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us and require access to such information to do that work. Categories of third parties we may share information with include:

• Data analytics services
• Payment processors
• Communication and scheduling platforms
• Website hosting and performance monitoring providers
• Insurance billing and claims submission services

We may also share your personal information in the following situations:

• Business Transfers. In connection with any merger, sale of practice assets, financing, or acquisition.
• Mapping Services. We may share location data with Google Maps Platform APIs (e.g., Google Maps API, Places API) when displaying our office locations.

Mulberry OBGYN does not sell or rent personal information to third parties.

5. Cookies and Other Tracking Technologies

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, although doing so could affect certain features or services.

6. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or medical records requirements). Medical records are maintained in accordance with applicable state and federal regulations.

When we have no ongoing legitimate need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, we will securely store the information and isolate it from any further processing until deletion is possible.

7. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. What Are Your Privacy Rights?

In Short: Depending on your location, you may have certain rights regarding your personal information.

In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right to:

• Request access and obtain a copy of your personal information
• Request rectification or erasure of your information
• Restrict the processing of your personal information
• Request data portability
• Object to the processing of your personal information

You can make such a request by contacting us using the contact details below. We will consider and act upon any request in accordance with applicable data protection laws.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us.

Opting out of marketing communications: You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly. We may still send you service-related messages necessary for the administration of your care.

9. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

10. Do California Residents Have Specific Privacy Rights?

In Short: Yes, California residents have specific rights regarding access to their personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year.

If you are under 18, reside in California, and have a registered account, you have the right to request removal of unwanted data you publicly post on our Services. To request removal, please contact us with the email address associated with your account and a statement that you reside in California.

11. Medical Information & Communications

12. Updates to This Policy

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Last Updated” date and will be effective as soon as it is accessible. If we make material changes, we may notify you by prominently posting a notice or by sending you a direct notification. We encourage you to review this privacy notice periodically.

13. How to Contact Us

If you have questions or comments about this notice, you may contact us at:

Mulberry OBGYN
Email: info@mulberryobgyn.com
Locations: Manhattan, Long Island (Syosset), and Queens (Flushing), New York

To review, update, or request deletion of any information we have about you, please contact us using the information above. We will respond to your request in accordance with applicable law.